Social media is vital for the health of all businesses today. Working differently for the fitness entrepreneurs to niche restaurants. Constantly evolving and adapting to beat algorithms it’s easy to see why most business owners tend to do the bare minimum and hope for the best. This class is for businesses looking to get an edge over the competition on their social media channels. With insight into why engagement may be lagging behind in comparison to page likes/followers. The best apps to use for creating stand out info graphics and the most commonly used marketing strategy when delving into paid ads.