We often find ourselves at the end of our university cycle with a feeling of lacking in terms of technical marketing skills. Thinking about it, we know that it is because of them; those professors who were only professors; too academic and failed to keep up with the transformation of marketing. In this course we will study a Benchmark tool that can be used in different ways and for different purposes: ➡️ Take inspiration from the online presence of the competition to help your business upgrade its site. ➡️ Analyze the offers of competitors in order to do better than them. ➡️ Analyze any other dimension of a business in terms of marketing in order to brainstorm new creative ideas for your marketing campaigns. This secret tool will be a key that will help you shine during your first job but also in your future job interviews. + I will give you a free Excell file of the Benchmark Mockup which can be adapted according to different needs