Learn the fundamentals of Product-Led Growth, a "go-to-market" strategy that is based on using your digital product as the main means to acquire, activate and retain customers. Digital changes the dynamics of the consumer market: it allows highly specific and personalized offers in terms of prices, configuration and product promotion. Product offerings can be adapted, continuously in real time, based on what data tells us about customer needs and behavior. While physical objects evolve in discrete steps in a process of obsolescence and replacement, digital products are continually transformed with new versions of code or by learning from the data they create, store, and manipulate. Sign up today! Limited places!