"From Idea to Smartphone" is a workshop that will provide basic cinematographic techniques for efficient processing of digital audiovisual content. You will experience, at the first level, the entire process, from the initial idea to publication, resulting in your video for the internet and social media. No cameras or computers are required—all you need is a good idea, a desire to communicate, and a smartphone. It will be divided into five thematic areas: STORYTELLING: BECAUSE YOUR STORY COUNTS VIDEO MARKETING PRODUCTION COMPOSE AND LOOK WITH THE CAMERA SOUND AS LANGUAGE POST-PRODUCTION: CUTTING AND STITCHING THE MOVING IMAGE BENEFITS *First steps towards audiovisual literacy and/or updating audiovisual trends *Knowledge transfer *Learning that multiplies *Time savings through trial and error