Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

Behavioral analysis uses principles of behavior to solve practical everyday problems. Starting from observations, several hypotheses are put forward, without ever judging, to decode and decipher gestures, words, a way of expressing oneself (...). Based on empathy, these methods allow: - on the one hand, to understand his interlocutor and to adapt to the situation to effectively transmit his messages and convince - on the other hand, to improve one's own verbal and non-verbal communication with a verified methodology and very specific techniques Therefore, it is not only a question of learning to 'decode' the other but also of improving one's skills during oral interventions in public, better managing one's personal/professional communication & the conflicts which result from it, mastering the negotiation techniques (...): your objectives in terms of communication can be diverse and the objective of these sessions is precisely to accompany you to better achieve them. So how do you get a clear message across, make a difference & make an impression? ➤ So, how to listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of oral presentation, of simple intervention or of 'one to one` exchange, aiming to challenge your audience or interlocutor, by taking care of the substance as well as the form. , all in a professional or personal context. For this, there are various techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience to support pragmatic & concrete techniques, to decode the gestures and behaviors of its interlocutors but also to improve confidence in self, his confidence, his ease by overcoming his embarrassment and mastering his emotion in public. But also to work on his leadership & his charisma, in a context where empathy and emotional intelligence are at the service of communication. ➤ So, in this context, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a targeted methodology: ✓Practical tools to perfect your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of public speaking (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma) to ensure consistency between substance & form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓ Avoid letting your emotions show through and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. (...) ➤ To master the keys to successful public communication, it is advisable to reinforce the impact of one's speeches: by structuring one's interventions and taking into account the circumstances and expectations of the public; by making an impression through storytelling; integrating the psychological and emotional factors of effective oral communication; integrating emotions in the preparation of the message and the arguments; anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session. ➤ THE TRAINER Trained in a Grande Ecole post-preparatory European classes & Ivy League university in the United States, our teacher has specialized and has worked for more than 15 years, in Europe and North America, in the field of communication, in renowned international public and private establishments, intervening in forums and conferences, & oriented towards pedagogy and careful methodology. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating. ➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how. ➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively. ➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission. ➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring. ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session. Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022). ➤ THE TRAINER: Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

➤ From NVC (Non-Violent Communication) through the pragmatic tools of empathy and emotional intelligence. From personal to professional. From theory to practice with simulations. It is about putting in place rational tools to defuse conflicts and enter your comfort / security zone. In particular, simple techniques which make it possible to improve intimate, personal and professional relationships, or even to resolve and manage violent situations in a harmonious, effective and lasting way. ➤ Indeed, the objective is to improve personal / professional communication & overcome any resulting conflicts. So how do you get a clear message across and make a difference? ➤ More precisely, the objectives are to: 0. Understand and identify the issues / risks then find a balance between empathy and conviction 1. Use interpersonal communication techniques resulting from mediation to defuse tensions and gain distance 2. Dissociate the relational and the nature of the disagreement - Overcome cognitive and psychological obstacles 3. Acquire the techniques of self-defense and mastery without hurting and being injured 4. Face and then defuse difficult behaviors (blackmail attempts, threats, destabilization) or even dangerous with a mediation strategy 5. Develop conflict management and negotiation skills, alternating attentive listening, active speaking and rationality in the face of the limited rationality of the angry individual. ➤ Whether your objective is personal or professional, defusing conflicts, negotiating and speaking relevant and successful must always be effective and efficient, with clear, simple and powerful messages, creating an adequacy between the message received and the message sent. Consistency between form and substance. ➤ So, how do you listen and be listened to, convince/persuade and be impactful, challenge and leave an impression, enhance your content, address your audience relevantly and optimize the quality & clarity of the exchange/message? It is precisely a question of going through, applying and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one' exchange, aiming to challenge one's audience or interlocutor, taking care of both the content and the form. , all in a professional or personal setting. Here again, there is a range of precise verbal and non-verbal communication techniques which, once modernized and brought up to date, will be put to the service of your reality. Allowing you to move from fear to pleasure in front of your interlocutor or an audience. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-assurance, ease by overcoming discomfort and controlling his emotion in public. But also to work on your leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication. ➤ So, in this context, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a targeted methodology: ✓Practical tools to perfect your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of public speaking (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma) to ensure consistency between substance & form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓ Avoid letting your emotions show through and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. (...) ➤ To master the keys to successful public communication, it is advisable to reinforce the impact of one's speeches: by structuring one's interventions and taking into account the circumstances and expectations of the public; by making an impression through storytelling; integrating the psychological and emotional factors of effective oral communication; integrating emotions in the preparation of the message and the arguments; anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, this from the 1st session. THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 16 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

This training provides an introduction to the concepts of emotional intelligence & empathy with the aim of better recognizing and understanding one's own emotions and those of others. Being aware of emotions allows better management of behavior in human relationships, whether in the professional, private or entrepreneurial context (...). For example, as a key to management, it allows you to: • Measure the impact of emotions in team management • Analyze your own mode of operation to get the most out of it • To be able to put in place strategies to regulate his own emotions and those of his collaborators • Know how to approach delicate interviews taking into account the emotional factor • To be able to understand, recognize and name his own emotions as well as those of his collaborators • Discover the emotional process • Manage the team (the impact of emotions on communication and decision-making), the emotional quotient and the leadership styles • Motivate and mobilize its employees over the long term, and in particular in the context of interviews "to strong emotional potential "(reframing, motivation, problem solving, tense sessions, conflicts etc.) Emotional intelligence is a process of personal development over time. This training allows you to initiate the process, with concrete tools that can be applied on a daily basis. This training combines group activities, individual reflections, videos and scenarios. From theory to practice with simulations. It is a question of putting in place rational and professional tools to achieve the objectives set together and overcome the blockages initially defined. Controlled, the techniques allow: • to rely on emotional intelligence and capitalize on the empathy communicated to better ensure that his message is better received his message or being. • improve credibility, self-confidence and ease (verbal-bodily) with public speaking and a more fluid sense of repartee • defuse conflicts and enter your comfort / safety zone. In particular simple and logical techniques, which make it possible to resolve and manage violent situations in a harmonious, effective and lasting way, for example through NVC (Non Violent Communication) • better manage negotiation situations (contrary to the stereotypes conveyed, negotiation is not only financial, but it can be small everyday events) • Match the content and form of your message while improving the use of your emotional intelligence What you will get out of it: • Better control of emotions and therefore of your way of communicating • Better understanding of the feelings of others and the ability to lead them successfully • Better relationships in personal and professional life thanks to superior emotional intelligence • Less stress thanks to a better understanding of one's emotions and those of others • Greater determination and results-oriented mindset • Ways to develop and apply emotional intelligence in the workplace Statistically, the progress following these private sessions is quickly perceptible, from 2 sessions*. (*2024 study) THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.