The course module is adapted to the student. You will earn: ▪️ An integrated digital marketing strategy based on your own organizational context. ▪️ Skills to effectively analyze and leverage data to make breakthrough data-driven decisions. ▪️ A future perspective on marketing and an overview of how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organization. ▪️ Accept the challenges and opportunities of disruptive technology in your digital marketing strategy.

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An AI lesson designed for employability purposes can focus on enhancing skills relevant to the modern workforce, such as data analysis, automation, and machine learning. Participants will learn how to harness AI tools to streamline workflows, improve decision-making, and drive innovation within various industries. The lesson can include hands-on exercises using popular AI platforms, real-world case studies to showcase AI's impact on businesses, and discussions on ethical considerations and the future of AI in the workplace. By the end of the lesson, participants will have a solid understanding of AI applications and how to leverage them to boost their career prospects. Summary: Integrating artificial intelligence (AI) into employability offers numerous opportunities for enhancing job placement services, career counselling, and skills development. It can transform how individuals prepare for, search for, and secure jobs, leading to more efficient matching processes and better outcomes for both job seekers and employers.

Introduction: The evolution of the marketing approach, the motivations of these customers, the purchasing process, the marketing information system Strategic marketing Analysis through segmentation, market attractiveness analysis, competitiveness analysis, the balance of a product portfolio, the choice of a strategy, the development of new products Operational marketing: Product, distribution, price, communication

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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

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Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Learn how to create impactful marketing campaigns by combining data insights with effective communication strategies. This class will teach you to analyze customer data, identify trends, and design campaigns that resonate with your audience while delivering measurable results. Perfect for anyone looking to elevate their marketing efforts.

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Whether you are a university student or a marketer struggling with your marketing research project, this class is designed for you. I hold a prestigious PhD from the University of Cambridge and have over two decades of experience delivering and evaluating marketing research projects. My expertise lies in guiding students and professionals through every stage of the research process—from conceptualizing a project to conducting thorough research and documenting the findings. My primary goal is to equip you with the essential research skills needed to become an independent and successful market researcher. Along the way, I will also help you build proficiency in statistics and essential tools like Excel and SPSS, enabling you to produce world-class results. Join me for an exciting and transformative learning journey that will elevate your research abilities and set you up for success in your academic or professional endeavors.

-Lecturer, 9 years experience teaching Finance, Accounting, Marketing research and analytics, Strong Analytical background with extensive classroom and online teaching experience in addition to official supervision of 35 masters students (till now:) at a reputed business school in France -I offer help with university courses including Marketing analytics, Research methods, Finance and Statistics (multivariate regressions, Time series, Panel data etc.), both qualitative and quantitative research -interactive statistical tools to master data analysis Excel, Spss, Stata, AMOS, JASP -Assistance in full dissertation writing (Theory, literature review, methodology, data analysis and interpretation) -Guaranteed results

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