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Modern Marketing Mastery: Web2, Web3, 360 Strategies, Blockchain & Branding

Unlock the future of marketing with this comprehensive course on Web2 and Web3 strategies, designed for professionals and enthusiasts eager to stay ahead in a fast-evolving digital landscape. This class covers the fundamentals and advanced tactics of 360 marketing—from creating seamless, multi-channel campaigns to leveraging the latest in blockchain technology for brand authenticity and transparency.

Students will learn:

Marketing strategies
Digital marketing
Core principles of Web2 and Web3 marketing, including differences and overlaps
How to develop cohesive 360 marketing campaigns across online and offline channels
The basics of blockchain technology and its applications in marketing and branding
Techniques for building strong, memorable brand identities that resonate in both digital and decentralized spaces
Whether you're a marketer, entrepreneur, or simply curious about new marketing frontiers, this class will equip you with the skills to thrive in both Web2 and Web3 worlds.

Extra information

Bring a notebook
phone and YOUR MIND

Location

At teacher's location: Hanoi, Vietnam

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Use ⊞+wheel to zoom!
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General info

Age:
Preschool children (4-6 years old)
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
30 minutes
45 minutes
60 minutes
The class is taught in:English, Arabic, French

About Me

Web2 Marketing
360 Marketing Strategies: Experience with multichannel marketing campaigns, including social media, email, and content marketing to create cohesive brand experiences.
Digital Advertising: Familiar with platforms like Google Ads, Facebook Ads, and other paid media channels.
SEO and Content Strategy: Knowledge in optimizing content for search engines and crafting content that engages and converts.
Brand Development: Skilled in creating brand identities and managing brand reputation across traditional digital channels.
Analytics and KPIs: Proficient in using tools like Google Analytics to track campaign performance, optimize conversions, and make data-driven decisions.
Web3 Marketing
Blockchain Fundamentals: Understanding of blockchain technology, smart contracts, and decentralized platforms.
ICO Marketing: Experience with marketing strategies for Token and digital assets, including community engagement on platforms like Discord and Twitter.
Decentralized Brand Engagement: Knowledge in building brands that resonate within decentralized communities and understanding token-based loyalty programs.
Community Building and Management: Experience in fostering online communities, especially within Web3 ecosystems, and leveraging community engagement to support brand growth.
Privacy and Data Security: Awareness of data privacy standards and how Web3 is reshaping user data ownership.

Education

I hold a Master’s degree in World Economics from Northeast Normal University (NENU) in China, which provided a deep understanding of global economic systems and international markets. I also have a degree in Mechanical Engineering from ENSEM in Casablanca, equipping me with analytical and technical problem-solving skills. Additionally, I completed an online MBA from the University of Illinois Urbana-Champaign, focusing on advanced business strategy, leadership, and management, tailored for today's dynamic digital landscape.

Experience / Qualifications

Am the Founder of WestRock Media, a marketing agency that specializes in digital and offline marketing, branding, and franchise documentation for businesses. Additionally, I have served as the Chief Marketing Officer (CMO) for blockchain projects, where I leveraged Web3 strategies to build decentralized brand communities and drive growth within emerging tech spaces. My role as a Branding and Franchising Director has further strengthened my expertise in developing cohesive brand identities and scalable franchise models, making brands accessible across diverse markets.

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Send a message explaining your needs and David will reply soon:
The more detail, the better.
Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
0  Monday at 0:00  Tuesday at 0:00  Wednesday at 0:00  Thursday at 0:00  Friday at 0:00  Saturday at 0:00  Sunday at 0:00
1  Monday at 1:00  Tuesday at 1:00  Wednesday at 1:00  Thursday at 1:00  Friday at 1:00  Saturday at 1:00  Sunday at 1:00
2  Monday at 2:00  Tuesday at 2:00  Wednesday at 2:00  Thursday at 2:00  Friday at 2:00  Saturday at 2:00  Sunday at 2:00
3  Monday at 3:00  Tuesday at 3:00  Wednesday at 3:00  Thursday at 3:00  Friday at 3:00  Saturday at 3:00  Sunday at 3:00
4  Monday at 4:00  Tuesday at 4:00  Wednesday at 4:00  Thursday at 4:00  Friday at 4:00  Saturday at 4:00  Sunday at 4:00
5  Monday at 5:00  Tuesday at 5:00  Wednesday at 5:00  Thursday at 5:00  Friday at 5:00  Saturday at 5:00  Sunday at 5:00
6  Monday at 6:00  Tuesday at 6:00  Wednesday at 6:00  Thursday at 6:00  Friday at 6:00  Saturday at 6:00  Sunday at 6:00
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00  Saturday at 7:00  Sunday at 7:00
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00  Friday at 19:00  Saturday at 19:00  Sunday at 19:00
20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00  Friday at 20:00  Saturday at 20:00  Sunday at 20:00
21  Monday at 21:00  Tuesday at 21:00  Wednesday at 21:00  Thursday at 21:00  Friday at 21:00  Saturday at 21:00  Sunday at 21:00
22  Monday at 22:00  Tuesday at 22:00  Wednesday at 22:00  Thursday at 22:00  Friday at 22:00  Saturday at 22:00  Sunday at 22:00
23  Monday at 23:00  Tuesday at 23:00  Wednesday at 23:00  Thursday at 23:00  Friday at 23:00  Saturday at 23:00  Sunday at 23:00
from £18.86At teacher's location

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since October 2024
  • Linkedin connected

Availability of a typical week

(GMT -05:00) New York
MonTueWedThuFriSatSun
0  Monday at 0:00  Tuesday at 0:00  Wednesday at 0:00  Thursday at 0:00  Friday at 0:00  Saturday at 0:00  Sunday at 0:00
1  Monday at 1:00  Tuesday at 1:00  Wednesday at 1:00  Thursday at 1:00  Friday at 1:00  Saturday at 1:00  Sunday at 1:00
2  Monday at 2:00  Tuesday at 2:00  Wednesday at 2:00  Thursday at 2:00  Friday at 2:00  Saturday at 2:00  Sunday at 2:00
3  Monday at 3:00  Tuesday at 3:00  Wednesday at 3:00  Thursday at 3:00  Friday at 3:00  Saturday at 3:00  Sunday at 3:00
4  Monday at 4:00  Tuesday at 4:00  Wednesday at 4:00  Thursday at 4:00  Friday at 4:00  Saturday at 4:00  Sunday at 4:00
5  Monday at 5:00  Tuesday at 5:00  Wednesday at 5:00  Thursday at 5:00  Friday at 5:00  Saturday at 5:00  Sunday at 5:00
6  Monday at 6:00  Tuesday at 6:00  Wednesday at 6:00  Thursday at 6:00  Friday at 6:00  Saturday at 6:00  Sunday at 6:00
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00  Saturday at 7:00  Sunday at 7:00
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00  Friday at 19:00  Saturday at 19:00  Sunday at 19:00
20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00  Friday at 20:00  Saturday at 20:00  Sunday at 20:00
21  Monday at 21:00  Tuesday at 21:00  Wednesday at 21:00  Thursday at 21:00  Friday at 21:00  Saturday at 21:00  Sunday at 21:00
22  Monday at 22:00  Tuesday at 22:00  Wednesday at 22:00  Thursday at 22:00  Friday at 22:00  Saturday at 22:00  Sunday at 22:00
23  Monday at 23:00  Tuesday at 23:00  Wednesday at 23:00  Thursday at 23:00  Friday at 23:00  Saturday at 23:00  Sunday at 23:00
from £18.86At teacher's location

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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