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Marketing lessons in Acton

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If you are interested in building a career in social media, this is the best course for you! It will equip you with valuable knowledge of social media management, digital marketing, and content creation, as well as helping you develop your digital skills. My course covers information that will benefit any social media marketer, whether you are working or wishing to work in a company, and agency, or as a freelancer! The modules include Social Media Strategy, Social Media Engagement, Social Media SMART Objectives, Content Planning, Best Digital Practices, Customer Service, Insights and Analytics, & more. Why learn with me? If you are success-oriented and you want to thrive in your social media career, you need to be aware of the rapidly changing digital marketing landscape and gain essential skills and knowledge to help you adapt to it. This isn't your typical social media course: it goes beyond the courses you can find on most platforms, which can sometimes be outdated: In addition to standard professional knowledge of social media that has been gathered and adapted from the most relevant accredited courses, this course reveals the best tactics, tips, and tricks in the social media marketing world, making sure you gain the most up-to-date knowledge and skills. In addition to this, my course provides a multitude of perks such as giving you access to the best content calendar templates, as well as content templates, and providing recommendations of the best image editing, video editing, and design apps. If your dream is to be self-employed, you will ABSOLUTELY LOVE this: unlike most social media courses out there, my course includes information on how to set up your social media freelancing business & the most effective ways to acquire your first social media clients. This course was carefully designed to cover all the elements that will help you thrive in the social media industry. After completing multiple accredited social media courses, pursuing various opportunities in the field, Instagram coaching, and researching and publishing content on social media tips and tricks, I have created a course that focuses on the most important information needed in your social media role.
Social media · Marketing
Trusted teacher: 10 course elements to succeed in your commercial activity! Rethink your offer! – Innovate, rethink your products and services by keeping in mind what your customers need, not what you want to sell to them. – Retarget your products to address a more restricted niche but which will recognize its needs more through this new offer. Don't forget that a product made to please Mr Everybody will ultimately not be bought by anyone because it is too generic. – Set up call products – Rethink the design and ergonomics of your products. – Turn your customers into ambassadors by offering functions and services in your products that offer more than the customer thought they would get when purchasing: – Question your arguments, product sheets... by updating them according to the current evolution of the economy, new modes of communication, the new needs of your customers, according to feedback from your salespeople... Make sure your customers don't forget you! – Tell a story about your company and its products for better memorization and to make your relationship more personal. – Send a physical postcard to best customers for your greetings, with a special promotion and information about your new products – Offer hyper-limited offers in time, prospects are overwhelmed which means that if you do not immediately encourage them to action you have every chance of losing them. – Treat your new customers like stars: roll out the red carpet (call from a sales representative, loyalty chain by email, satisfaction survey, etc.), call them by name in your communications, keep a history of all exchanges made, memorize their preferences and their needs to prevent them from giving the same information over and over again (loyalty card, link to their account in your emails, etc.), give them VIP gifts (VIP access to events, previews, etc.) ... After this training (which basically takes 3 months), you will be able to retain your customers and build a solid customer base. You will then see your turnover grow day after day.
Marketing · Sales · Business management
Module Title: Introduction to Marketing Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace. Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.  It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component. Learning Outcomes (LO): On successful completion of this module, the learner will be able to: 1. Discuss the role and relevance of marketing in the organisation 2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions 3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution 4. Discuss the nature of strategic marketing and the marketing planning process 5. Explain the ethical issues which arise in marketing 6. Utilise online resources to assist in research and further learning in marketing Indicative Syllabus:              Introduction to Marketing Marketing Environment Buyer Behaviour Segmentation, Targeting and Positioning Marketing Information and Research Marketing Mix: Product Marketing Mix: Price Marketing Mix: Place/Distribution Marketing Mix: Promotion/Marketing Communication Marketing Strategy and PlanningLearning Teaching MethodsThe course will be delivered through online webcam.  The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses). Total Teaching Contact Hours48 Total Self-Directed Learning Hours52 Module Delivery: Online
Marketing
Trusted teacher: Customer service is the support and assistance businesses offer before, during, and after purchasing the products/services. Quality customer service adds an immense amount of value to a product and helps build long-lasting relationships with customers. Today’s customer service is much more than traditional phone support. Rapid tech advancements reshaped the way businesses interact with customers and created the proliferation of digital service channels. Receiving fast, efficient, personalized support and a seamless experience is what consumers generally expect from brands these days. Customer service should be a top priority for any business and practitioners because ; Customer service expectations are constantly increasing and changing. Consumers value high-quality service and are ready to pay more to receive it. Customer service can significantly influence consumers’ buying decisions. Good customer service helps increase customer satisfaction, improve customer relations and retention. Happy consumers tend to share their positive service experiences, creating positive word-of-mouth for brands. Outstanding customer service can turn customers into brand advocates, which brings in more traffic and referrals. Consumers will not tolerate bad service and leave brands that fail to meet their service expectations. Unsatisfied customers can damage a brand’s reputation by sharing their negative service experiences through social networks and review sites. Investing in service improvement is cheaper than dealing with a damaged reputation caused by poor service. High-quality customer service ultimately results in continued revenue growth. Please feel free to join my class for a practical and a top notch tutorial on customer service for continuous improvement in the service and product sector .
Customer service · Marketing · Sales
Marketing · Sales · Social media
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