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Marketing lessons in La Ceiba

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1 marketing teacher in La Ceiba

William - Dakar, Senegal£22
£22Running a business and doing business successfully
Trusted teacher: 10 course elements to succeed in your commercial activity! Rethink your offer! – Innovate, rethink your products and services by keeping in mind what your customers need, not what you want to sell to them. – Retarget your products to address a more restricted niche but which will recognize its needs more through this new offer. Don't forget that a product made to please Mr Everybody will ultimately not be bought by anyone because it is too generic. – Set up call products – Rethink the design and ergonomics of your products. – Turn your customers into ambassadors by offering functions and services in your products that offer more than the customer thought they would get when purchasing: – Question your arguments, product sheets... by updating them according to the current evolution of the economy, new modes of communication, the new needs of your customers, according to feedback from your salespeople... Make sure your customers don't forget you! – Tell a story about your company and its products for better memorization and to make your relationship more personal. – Send a physical postcard to best customers for your greetings, with a special promotion and information about your new products – Offer hyper-limited offers in time, prospects are overwhelmed which means that if you do not immediately encourage them to action you have every chance of losing them. – Treat your new customers like stars: roll out the red carpet (call from a sales representative, loyalty chain by email, satisfaction survey, etc.), call them by name in your communications, keep a history of all exchanges made, memorize their preferences and their needs to prevent them from giving the same information over and over again (loyalty card, link to their account in your emails, etc.), give them VIP gifts (VIP access to events, previews, etc.) ... After this training (which basically takes 3 months), you will be able to retain your customers and build a solid customer base. You will then see your turnover grow day after day.
Marketing · Sales · Business management
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Sunny - Dublin, Ireland£28
£28Introduction to Marketing: Entering in the Marketing World
Module Title: Introduction to Marketing Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace. Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.  It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component. Learning Outcomes (LO): On successful completion of this module, the learner will be able to: 1. Discuss the role and relevance of marketing in the organisation 2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions 3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution 4. Discuss the nature of strategic marketing and the marketing planning process 5. Explain the ethical issues which arise in marketing 6. Utilise online resources to assist in research and further learning in marketing Indicative Syllabus:              Introduction to Marketing Marketing Environment Buyer Behaviour Segmentation, Targeting and Positioning Marketing Information and Research Marketing Mix: Product Marketing Mix: Price Marketing Mix: Place/Distribution Marketing Mix: Promotion/Marketing Communication Marketing Strategy and PlanningLearning Teaching MethodsThe course will be delivered through online webcam.  The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses). Total Teaching Contact Hours48 Total Self-Directed Learning Hours52 Module Delivery: Online
Marketing
Godfred Ani - Ghana£25
£25Business course on how to improve on your Customer Service in any industry.
Trusted teacher: Customer service is the support and assistance businesses offer before, during, and after purchasing the products/services. Quality customer service adds an immense amount of value to a product and helps build long-lasting relationships with customers. Today’s customer service is much more than traditional phone support. Rapid tech advancements reshaped the way businesses interact with customers and created the proliferation of digital service channels. Receiving fast, efficient, personalized support and a seamless experience is what consumers generally expect from brands these days. Customer service should be a top priority for any business and practitioners because ; Customer service expectations are constantly increasing and changing. Consumers value high-quality service and are ready to pay more to receive it. Customer service can significantly influence consumers’ buying decisions. Good customer service helps increase customer satisfaction, improve customer relations and retention. Happy consumers tend to share their positive service experiences, creating positive word-of-mouth for brands. Outstanding customer service can turn customers into brand advocates, which brings in more traffic and referrals. Consumers will not tolerate bad service and leave brands that fail to meet their service expectations. Unsatisfied customers can damage a brand’s reputation by sharing their negative service experiences through social networks and review sites. Investing in service improvement is cheaper than dealing with a damaged reputation caused by poor service. High-quality customer service ultimately results in continued revenue growth. Please feel free to join my class for a practical and a top notch tutorial on customer service for continuous improvement in the service and product sector .
Customer service · Marketing · Sales
Ali - Lahore, Pakistan£92
£92Digital Marketing & Leads Generation For Beginners
Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More! The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for your own business, or for your digital marketing clients. Covering 12 major online marketing topics and comprising of 20+ hours of clear-cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover: Market Research. Ask 3 simple questions to validate your business idea. WordPress. Build a world-class website in 1 hour without any coding. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch. Copywriting. Write sales pages that make the cash register ring! SEO (Search Engine Optimisation). Get free traffic to your website with SEO. YouTube Marketing. Drive traffic & sales with simple "how-to" videos. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora). Linkedin Marketing. Go viral on Linkedin and 400x your connections. App Marketing. Discover 43 Ways To Promote Your App. Google Adwords. Avoid common mistakes and set up profitable campaigns the first time. Facebook Ads. Make money with Facebook Ads without spending a fortune.
Marketing · Sales · Social media
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