I have 15 years of experience in managing B2B products with a large operator. This course is an introduction to product management: idea, launch, management and end of life. You will learn about concepts such as business plan, roadmap, segmentation, marketing plan, and sales forecasts. Product management is a field which brings together both financial skills, but also project management and communication skills to the various actors involved in the creation and sale of the product. Today, customers expect more from solutions and services than from products that they can usually buy on the internet. We can look at one of your concrete projects together and study its viability.